Fraser Patterson, Founder & CEO, January 2026

We are starting off in the construction industry because it’s the one I know best but it’s the biggest pain point and, in our view, the hardest labor coordination problem in the physical economy. Our thesis is that if we can solve labor access, routing, and formation in construction, we earn a foundational superpower and opportunity to fix the same problems that exist everywhere physical work is done — including manufacturing, energy, defense, logistics, advanced facilities, infrastructure, and even space.

What makes us confident in this approach is that these sectors may use different tools and produce different outputs but they all share the same underlying failure modes:

• Workers are hard to find

• Skills are hard to understand

• Labor is hard to route to real demand

• Early economics are fragile

• The systems required to coordinate labor at scale were never built

To a billion workers and beyond
The opportunity ahead really is about removing the final constraint on human progress - the ability to coordinate skilled human effort in the real world with speed, precision and scale. By fixing access, routing, and workforce formation, we can turn human craft from a civilization-scale constraint into a force multiplier across every physical industry that depends on human skill.

Implicit in this opportunity is also a massive human transition of millions of people who will need durable pathways into skilled, embodied work as traditional career paths continue to fracture. If we succeed, society gains something fundamental in the capacity to build. To build housing faster. To deploy energy systems at scale. To expand infrastructure, manufacturing, and compute. And eventually, to construct the systems that take us beyond this planet.

And for the roughly one billion people who already build and maintain the physical world, it preserves the essential ability to learn a real skill, earn a good living, and compound both over time to build what the world needs most.

This is scaling the world’s craft, so that anything can be built, anywhere.